What is a Photo Preset?

What is a Photo Preset?

By Elopement Presets

What is a Photo Preset?

If you're a photography enthusiast, you've probably heard of the term “photo preset”. But what exactly is a photo preset? Today we'll explore this creative tool and discover how it can help you elevate your photography game!

Introduction to Photo Presets

A photo preset is a predetermined set of photo editing adjustments that can quickly and easily be applied to any image or group of images. Presets provide photographers with access to the tools and looks they want without requiring them to manually adjust settings for each image. This allows for efficient image processing by allowing edits to be applied quickly without having to manipulate settings each and every time. Photo presets can either be acquired from an outside source or created in-house; each option providing its own advantages. Purchasing presets offers access to professional effect packs and lifestyle settings, while creating your own enables you to customize effects tailored specifically for your creative vision and brand identity. No matter which route you choose, photo presets make it easy to get exactly the look you're after in no time. Presets are commonly used among portrait, fashion, wedding, event, and street photographers who often require a consistent look across their portfolios while also enabling personalized looks that suit their style. Professional presets guarantee high-quality results which are able to add value to the photographer's finished products

What are the Benefits of Using Photo Presets?

Photo presets are pre-saved adjustments for a photo editor, like Adobe Lightroom, that enable photographers to apply custom processing looks to their photos quickly and easily. This can provide a time-saving solution by allowing photographers to bypass the tedious process of manually adjusting sliders in the editor. Additionally, presets are an effective way to help ensure consistency in the look and feel of different images shot by a photographer or an agency. The use of photo presets is particularly beneficial for photographers who shoot multiple sessions or clients per day or week. Instead of having to adjust the same settings, they can select a preset that has already been set with the desired values and apply it directly within Lightroom with just one click, resulting in decreased development time so they can focus on taking more clients or further developing those images after export. Moreover, photographer presets can also streamline their client workflow when delivering final products. By applying presets directly on raw files during development, clients will often receive their edited images faster as much of the manual slider adjustments have already been taken care of before export. Additionally, this method is also invaluable for branding purposes as all processed images from a photographer’s portfolio will feature a consistent look that reflects his/her unique style and aesthetic vision as opposed to various disparate looks created manually for each image.

Types of Photo Presets

Photo presets are an easier way to apply consistent edits to every photo in your collection. Effects and adjustments come as a set of settings that you can simply apply rather than adjusting them manually each time. This can help save time and make post-processing more efficient. There are three main types of photo presets: Basic Presets, Creative Presets, and Pro Adjustment Presets. Basic presets are the starting point used for post-processing and editing photos. These will include image adjustments such as tone, white balance, hue/saturation, shadows/highlights, and curves/levels. Creative presets are more advanced and often include effects like vignetting, film grain texture overlays, light leaks or bokeh overlays to give photos an extra vintage or creative look. Finally, Pro Adjustment Presets are specifically created adjustments such as split toning or highlight recovery with multiple layers of adjustments pre-calibrated to give images an extra level of depth that can’t be achieved using basic editing commands.

How to Create Your Own Photo Presets

Photo Presets are combinations of settings used to edit photos and videos quickly, giving you consistent styling within your digital portfolio. For example, they will help you achieve the same look for a number of different photos or videos with just a few clicks. Creating your own Photo Presets is easy to do with the right software, and can help you save time while editing digital images. First, decide what look you would like your presets to have—maybe an old-fashioned vibe or an uplifting feel. Consider what elements need to be adjusted (exposure, contrast, whites/blacks) to achieve that style and make decision on how much you would like each element adjusted by. Once these decisions have been made it is time to begin editing. Open up the program and start importing your images. Now it’s time to make adjustments related image's brightness and color balance etc until it matches the aesthetic style that was decided upon earlier. Make sure all the modifications are done for all photos in your preset collection before saving them as individual presets in the desired editing software. In order to apply a preset on top of a different photo file there may be some minor changes that need to be done again afterwards if needed but they will take much less time than creating them from scratch each time a new picture needs editing! Once customised presets are created then styling photographs quickly with consistency using these photo presets becomes easier than ever before!

How to Install Photo Presets

Photo presets are an easy way to apply an instantly recognizable ‘look’ to your photos. By applying a preset, you are essentially applying a combination of common edit adjustments that you can adjust further as needed. For example, a preset might include adjustments to: exposure, saturation, contrast, sharpness and vibrancy. Photo presets can be used on any number of photo editing applications including Adobe Lightroom and Adobe Camera RAW. To install a preset for use with these applications: 1. Unzip the folder which contains the .lrtemplate or .xmp files from the download package 2. Open Lightroom or Adobe Camera RAW depending on the file type 3. Select Edit > Preferences on a PC and Lightroom > Preferences on Mac for Lightroom 4. Select Show Lightroom Presets Folder (or equivalent) from the preferences menu – this will open up your current presets folder 5. Copy the preset into either Develop Presets folder (for LR 4), or Settings folder (for Lightroom 5-6). 6. The next time you restart Lightroom/ACR, your new presets will show up!

How to Use Photo Presets

Photo presets are defined as predetermined settings configured by photographers to quickly and easily apply certain “looks” or styles to a photo. These looks can range from colors, exposures, blacks and whites, contrast, saturation and even sharpness. Photographers use such presets to achieve a specific effect on the image in order to set a particular mood for the viewer. Using photo presets is easy enough that even novice photographers could learn it quickly without taking extensive courses. Once a preset is downloaded or created from scratch in Photoshop or Lightroom, applying the preset is simply a matter of dragging-and-dropping it onto the image. It will then be immediately applied with all of its effects and adjustments, and photographers can then tweak individual elements or enhance them further by using different tools such as curves and Highlights & Shadows for fine-tuning. Before applying any preset onto an image, it is important to understand how each effect works on its own so that mistakes can be avoided. For instance, if you apply heavy contrast to a photograph with lots of colors already present in it, this may lead to clipping or losing out on the details within different tonal ranges of your photograph. Also keep in mind that presets work differently depending on the photo you are working with - i.e., what easily may work for one photo need not necessarily work for another due to differences in resolution/color profile/etc., so make sure you take into account all these factors before finalizing your picture!

Tips for Using Photo Presets

Photo presets can be a great way to quickly and easily enhance your photos for social media or other projects. Photo presets are a collection of settings that are already pre-configured for you so that you can apply them quickly and conveniently. By using presets, photographers can produce consistent results across multiple images with just a few clicks. As most photographers know, lighting conditions and camera settings vary widely depending on the situation, which is why using photo presets can be an invaluable resource. Here are some tips on how to get the most out of photo presets: -Choose the right preset: Every preset is designed with a certain type of photo in mind — they’re not one-size-fits all solutions. Take into account the colors, details, and mood you’re trying to achieve when selecting a preset. -Tweak as needed: If a preset isn’t quite working as-is, don’t be afraid to adjust it slightly! Sliding individual sliders can help bring back color or clarity if needed. -Manage your presets: Make sure to organize your photo presets into folders to make them easier to find. This will save you time in the long run by ensuring you don't have too many unneeded options cluttering up your editing workflow. -Experiment & have fun! Play around with different combinations of adjustments until you find something that looks great! Have fun experimenting and creating beautiful photos with photo presets!


Overall, a photo preset is a great way to quickly and efficiently apply changes to your photos so they can look amazing. You can choose from a variety of presets that are already pre-made and ready-to-use, or you can create your own with the help of editing software. There are also a variety of websites that offer free and paid photo presets. With photo presets, you have the power to take your photos to the next level with just a few clicks!


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